Send your next prospect their redesigned website

“I can redesign your website” might be the most ignored sentence in cold outreach. Every prospect has heard it, and nobody can picture what it means.

So don’t tell them. Show them.

Many Shuffle users use it to send prospects redesign concepts as a form of outreach. Here’s how to do it, from finding the right sites to closing the deal on the call.

Pick the sites worth redesigning

The best prospects aren’t the ones with bad websites. They’re the ones whose website is clearly behind their business:

• A busy restaurant, clinic or law firm with a site from 2015
• A growing company whose website still looks like a template
• A brand with strong products and a weak homepage

Make a short list of 5-10. You only need their URLs.

Generate four redesigns per prospect

Open the Multi-AI Designer in redesign mode and paste the first URL. Shuffle captures the real page, so every redesign keeps the prospect’s actual content: their name, services and copy.

Redesign your first prospect’s website, free →

Send the link, then edit live on the call

Share the preview link in a short, personal email (there’s a template below). When they reply, open the design in the Shuffle editor during your call and make their changes as they say them with the AI Agent:

• “Make the booking button bigger and put it in the header”
• “Use our green instead of the blue”
• “Add a section with our client logos”

Redesign your first prospect’s website, free →

They watch their new website take shape in real time, so the conversation moves on to the details: scope, timeline and price. It’s an easier offer to make when the client has already seen the result.

The email we’d send. Feel free to copy it.

Hi [Name],

I was on [company website] and had an idea for how it could look.

Instead of describing it, I made it:

👉 [link to redesign]

It uses your real content, so it’s closer to a finished site than a mockup.

Happy to walk you through it and adjust anything in a 15-minute call.

[Your name]

Summary

What this means for you

• For agencies and freelancers: replace “I can redesign your site” with a link to the redesign. Your first call starts at “which version do you like?” instead of “send me a brief.”
• For dev shops and growth teams: generate redesigns for a whole prospect list from the terminal, and turn outreach into a repeatable process.
• For your own business: try the same trick on your own website before you hire anyone, and see what’s possible in a few minutes.

Redesign your first prospect’s website, free →

Your first redesign is free: four AI models on your own URL, plus extra pages in the same style.